The Brown University School of Public Health’s visual identity must be communicated clearly and consistently. Assets and guidance offered on this page will ensure that output from the school’s departments and centers have a unified look and feel.
Office of Communications & Events
Logo & Visual Identity
School of Public Health Logo
The School of Public Health’s logo suite conveys the academic excellence of Brown University. The logo is offered in both horizontal and vertical orientation, in full color and black and white iterations.
Brown University Visual Identity Policy and Standards
Visual designers, licensees and individuals producing communications or products for or on behalf of Brown employees, units, programs or initiatives are required to follow the policy.
Advertising
Advertising in radio, television, web, and print are all very effective ways to brand and communicate Brown University’s School of Public Health. Because of the complexity of advertising, all proposed uses of the Public Health logo must be submitted for approval prior to usage to the Director of Communications.
Colors
These colors make up the School of Public Health primary identity. To ensure consistency, these colors may not be lightened except as indicated. Please ensure that the correct color references are used at all times.
| Color | Name | Hex Value | RGB Value |
|---|---|---|---|
 | Red | #C00404 | 192, 4, 4 |
 | Brown | #4E3629 | 78, 54, 41 |
 | White | #FFFFFF | 255, 255, 255 |
 | Yellow | #FFC72C | 255, 199, 44 |
 | Gray | #98A4AE | 152, 164, 174 |
Typefaces
Utilizing Brown University’s brand typefaces reinforces your department or center’s message. Whenever possible, it’s best to maintain a font size of no less than 16pt. Remember to maintain optimal legibility by ensuring sufficient contrast between text and background. Fonts may be downloaded via the Adobe Creative Cloud suite.
Serif Fonts
Minion Pro is the primary serif typeface for Brown University. Georgia may be used as a web-friendly substitute if necessary, and in digital outputs like slide decks.
Sans Serif Fonts
Freight Sans or Source Sans Pro are permitted sans serif typefaces, although Arial or Area Normal may be used for desktop publishing and web or other digital interfaces.